Lead Capture & Website Embeds
Embedding inquiry forms on your venue website.
An inquiry form on your website drops straight into your pipeline. Someone fills it in, a lead appears, and — unless you turn it off — they get an email back within seconds.
Where it lives
Go to Settings and open the Lead Gen tab. The section is headed Website Lead Capture.
You can have more than one form
Under Your inquiry forms, New form creates another. Each has its own name, its own settings and its own embed code, so you can run one per package, per space or per campaign and see which produces what.
How many you get depends on your plan — free and Booked include one, Complete is unlimited. Click a form to work on it, and rename it by clicking its name.
Retiring a form stops it collecting without touching the leads it already produced; their history stays intact.
Choosing a style
Four, under Embed Style:
| Style | What it is |
|---|---|
| Inline | A single-column form sitting in your page content |
| Two Column | Side-by-side fields, for wider layouts |
| Floating Button | A circular button in the corner that opens a popup |
| Slide-in Panel | A tab on the edge of the screen that opens a form |
Choosing the fields
Seven fields you can switch on or off: name, email, phone, wedding date, guest count, budget and a free-text message.
Name and email are how a lead becomes contactable, so leave those on. Beyond that, every extra field costs you some completions — ask for what you'll genuinely use to qualify, and find out the rest in the reply.
The availability calendar
Availability Calendar adds a date picker showing what's open, so a couple can check their date before they write to you. It reads your real calendar, so booked, blocked and held dates are accounted for automatically.
You control the window with Starts and Ends — anywhere from this month up to two years out. Worth setting deliberately: a calendar starting this month advertises next-weekend availability you probably don't want to lead with.
The automatic reply
Auto-Reply Email sends a confirmation the moment someone submits, and it is on by default — so if you've embedded a form, couples are already getting a reply from you. Worth reading before your first inquiry arrives rather than after.
You set the subject and body yourself. The default greets them by name and says someone will be in touch shortly, using {{name}} and {{venue_name}}, which are filled in when the email goes out.
On the free plan the reply still sends — it uses the written-for-you Playbook email rather than your own wording. Writing your own is a paid feature.
Getting the code onto your site
Configure the form, then copy the embed code and paste it into your site where you want the form to appear. It's a small script that loads the form from CeremonySync, so changes you make here reach your website without touching it again.
Most website builders — WordPress, Squarespace, Wix — have a custom HTML or embed block for exactly this.
What happens on submission
- The submission is validated
- A lead is created in your pipeline
- The auto-reply goes out, if it's on
- The lead is ready to work
Tip: If you run more than one form, name them after where they live — "Pricing page", "Instagram bio", "Autumn campaign". The names are how you'll tell which source is worth the effort.
Frequently Asked Questions
Can I put the same form on several pages? Yes. One form's code can go on as many pages as you like. Use separate forms when you want to tell the sources apart.
Do I need a developer? No, if your site has an HTML or embed block. Paste the code in and save.
Can I change the message shown after submitting? No. The confirmation is standard. What you can write is the auto-reply email.
Does the availability calendar update itself? Yes. It reads your calendar directly, so a date you book or hold is reflected without any action here.
Still stuck? A person reads every email.
If a guide and the app disagree, the app is right. Tell us and the guide gets fixed.