EventSync Reports and Analytics

EventSync's Reports page answers four questions about your event business: what it earned, how much of your pipeline converts, which kinds of events you actually host, and how tickets are selling.

Accessing Reports

Go to EventSync in the sidebar, then Reports. Four summary figures sit across the top, a row of report tabs sits beneath them, and the selected report fills the panel below.

Choosing a date range

The dropdown in the top right offers Last 3 months, Last 6 months and Last 12 months. It applies to every figure and every report on the page at once.

If a chart looks empty, check this first — an event eight months out is invisible on a three-month range, and the chart will say so rather than drawing a flat line at zero.

The four summary figures

Total Revenue — booked amounts on events in range
Total Inquiries — every inquiry created in range, whatever its stage
Booked — how many of those reached Booked
Ticket Revenue — money taken through ticket sales, separate from booked amounts

The four reports

Revenue Trends

Booked revenue by month across the range, as an area chart. Use it to see seasonality — which months carry your event business and which are worth filling.

Conversion Rates

How far inquiries get through your pipeline, and what share survives each step.

This report is cumulative: each bar counts the inquiries that reached that stage or went past it, so the funnel only ever narrows. That is deliberate, and it is the only way the percentages mean anything. An inquiry that went New → Contacted → Booked counts toward all three, because it genuinely reached all three — if each bar only counted inquiries currently sitting in that stage, a venue that booked everything it touched would see "New: 0, Contacted: 0, Booked: 5" and no usable rate anywhere.

Beneath the chart you get the rates themselves: 50% reached Contacted, 100% reached Proposal Sent, and so on. Each is the share of the previous stage that made it to this one, not a share of all inquiries.

Lost inquiries are counted as having entered the funnel and nothing more. CeremonySync records the furthest stage an inquiry reached, not the path it took, so there is no honest way to say where a lost inquiry dropped out — the total is reported beside the chart instead of being drawn as a stage.

How to read it: look for the steepest drop. If most inquiries reach Proposal Sent but few reach Booked, the problem is in your proposals or your follow-up, not your lead generation.

Event Types

A donut of your events by type, with counts beside it. Useful when deciding which types to build packages and templates around — if a third of your events are corporate lunches, that is the workflow worth investing in.

Ticket Sales

Ticket revenue and ticket volume by month on the same chart, on two axes. Volume rising while revenue flattens usually means discounting or a cheaper tier doing the selling.

Reports with nothing in them

A report with no data in the selected range says so plainly rather than drawing an empty chart. A flat line pinned to zero looks like a measured result — "we tracked your revenue and it was nothing" — when the truth is usually that the range is too narrow or the events have not happened yet.

What Reports does not do

There is no export and no scheduled delivery from this page — the numbers are on screen only. To get event data out of CeremonySync, use the Events list, which supports filtering and bulk actions, or your invoice and payment records for financial figures.

There is also no per-source or per-coordinator breakdown here. Inquiry sources are shown on the EventSync Dashboard rather than in Reports.

EventSync Dashboard Overview — the at-a-glance view, including inquiry sources
Managing the Event Pipeline — the stages these rates are measured across
Event Ticket Sales and Check-In — where ticket revenue comes from